Publishing a Sequel: 8 Book Marketing Tips You Need to Know | BookBub

With me scrambling to get Book 2 of the Loving Ashe Trilogy up within the next 6 months, it’s become a losing battle with marketing and I’ve lost sight of the goal of actually just writing — and enjoying the ride writing about the characters I love.

Still, marketing is part of being an author in today’s world and so I’ve got to put on my big girl knickers and face the music. Learn how to do it right, or get out of the way.

So I’m leaving this reblog right here, where I can see it.

Whether you’re publishing the next book in a duology, trilogy, or a longer series, launching a new sequel is a huge opportunity to capitalize on the success of the previous books while capturing new readers. You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a sequel is getting published. To make sure you gain as much momentum as possible for your latest installment in a series, implement these effective book marketing tactics.

1. Include an excerpt at the end of the previous book The previous book’s back matter will be prime (and free!) real-estate for promoting the sequel. If the book is a great read or if it ends in a suspenseful cliffhanger, readers will be eager for more when they reach the last page. This is where you can include the first chapter of the next installment to give readers a taste of what comes next. Bookend this excerpt with links to purchase the sequel, and make sure the link works on every reading device.

The Agincourt Bride by Joanna Hickson includes the first chapter of the sequel The Tudor Bride in the back matter, with links to purchase the ebook before and after the excerpt.

Additionally, update the back matter of each of your other books to link to this new title. Group your series together so it’s obvious to readers where your sequel fits into a particular series, and in which order they should read.

2. Publish an excerpt before the sequel’s release While you should update the back matter of your previous books with an excerpt or link to the new sequel as soon as possible, there may be readers who’ve already read your older books and won’t see the updated back matter. Build up the buzz by publishing an excerpt of the first 1–3 chapters of the new release.

On the last page of the excerpt, link to a page where readers can pre-order the new release. Once you publish the excerpt on your website, share the link with your mailing list and social media followers. This will get fans of the previous book excited for what is coming in the next installment, and increase awareness of the fact that you are publishing a sequel.

3. Create consistent branding across connected books This might seem like a basic tip, but it’s important to create consistent branding between your sequel and previous books in the series to make the purchasing decision easy for readers. A unified cover and title style will help readers recognize connected titles and encourage them to purchase subsequent books.

Read more: Publishing a Sequel: 8 Book Marketing Tips You Need to Know

5 comments on “Publishing a Sequel: 8 Book Marketing Tips You Need to Know | BookBub”

  1. Hyperion

    I had a blast over at Bookbub. Great resource. And, very helpful information on series planning. Just right for the Return of Dragons. 😀

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